The Consumer Generated Music Video

 

The early 80’s introduced the music video to the masses via MTV. The music television channel was the first station to offer 24 hour-a-day music videos to the masses. The music industry embraced the music video concept and started pumping videos on a weekly basis. The successful adoption of cable TV by US [...]

1st2c CGM Report: The Whole Foods Case-Study

The following case study was conducted in September 2007.
There’s nothing wrong in a CEO doing his best to promote his brand. It is perfectly logical for a CEO to communicate with his networked market online. It is quite smart to do so in those places where your brand and business are discussed.
The unwritten rules of [...]

A Viral Marketing Video Demonstration

Viral marketing has become a mainstream concept. Yet most articles and videos I encounter on a daily basis do not explain it in basic terms. The following video I have attached below provides a simple and to the point demonstration of what is viral marketing and how it uses consumer advocates to spread the [...]