Entries from July 2008

July 28, 2008

Too big to worry: Social Media As Panic-Control Mechanism In The Freddie Mac – Fannie Mae Crisis

                    
How Social Media facilitates socially-driven treat management dynamics
 
When the nation’s mortgage companies are “on the verge of collapse” [WSJ, July 13, 08]  that’s a big reason to get worried.
But while Social Media resonance on the crisis spiked tremendously (as one would expect) it doesn’t spell panic and doesn’t call for consumer emergency action (ignoring [...]

July 27, 2008

1st2c CGM case-study: Nintendo Wii and The Emergence of Social Commerce

Online commercial platforms such as ebay.com and amazon.com were popular commerce channels for holiday shoppers this Christmas. While the majority of consumers used these online commercial websites a new channel of online consumer commerce began to gain traction.
CGM and Consumer-to-Consumer Commerce

Online forums/message boards were used by consumers to buy and sale items during this Christmas [...]