Windows 7 Beta Announcement Draws Attention To a New Type of Impulse Behavior

For millions of people buying a new car or purchasing a new house are much more expensive but much less threatening than changing an operating system on their PC.
The reason is simple: Cars and houses are much more standardized and reliable than operating systems.
What are the chances of your GPS system not working [...]

Too big to worry: Social Media As Panic-Control Mechanism In The Freddie Mac – Fannie Mae Crisis

                    
How Social Media facilitates socially-driven treat management dynamics
 
When the nation’s mortgage companies are “on the verge of collapse” [WSJ, July 13, 08]  that’s a big reason to get worried.
But while Social Media resonance on the crisis spiked tremendously (as one would expect) it doesn’t spell panic and doesn’t call for consumer emergency action (ignoring [...]

1st2c CGM case-study: Nintendo Wii and The Emergence of Social Commerce

Online commercial platforms such as ebay.com and amazon.com were popular commerce channels for holiday shoppers this Christmas. While the majority of consumers used these online commercial websites a new channel of online consumer commerce began to gain traction.
CGM and Consumer-to-Consumer Commerce

Online forums/message boards were used by consumers to buy and sale items during this Christmas [...]

McFEARsome’s XBox vigilantes: Anatomy of digital mobilization

 
What digital marketing can learn from a simple case of petty theft that turned to a Social Media driven mass mobilization                 

 
March 12, 2008. A young web developer returned from a convention to find out that his home was broken into and his Xbox, computer and TV have been stolen. He did notify the police about the [...]

eBay’s Social Media-Hijacking

1st2c CGM Case Study
Ebay’s seller boycott of February 2008 calls attention to the scenario of users turning your own platform against you.
Late January 2008 eBay, the iconic online auction powerhouse, announced changes in fees and policy with primarily effect on selling.
This policy change probably made good business sense for eBay that probably anticipated [...]

1st2c CGM Report: Wii Triggers Social Commerce

 
Social Media sees the development of digital consumer-to-consumer trade
Social Media is already challenging the hegemony of commercial media, but has it already begun to incubate a challenge (or an opportunity) for commercial trade?
This holiday season saw the age old phenomenon of Social Trade being energized and re-shaped by Social Media has been spotted in the [...]

The Consumer Generated Music Video

 

The early 80’s introduced the music video to the masses via MTV. The music television channel was the first station to offer 24 hour-a-day music videos to the masses. The music industry embraced the music video concept and started pumping videos on a weekly basis. The successful adoption of cable TV by US [...]

1st2c CGM Report: The Whole Foods Case-Study

The following case study was conducted in September 2007.
There’s nothing wrong in a CEO doing his best to promote his brand. It is perfectly logical for a CEO to communicate with his networked market online. It is quite smart to do so in those places where your brand and business are discussed.
The unwritten rules of [...]

A Viral Marketing Video Demonstration

Viral marketing has become a mainstream concept. Yet most articles and videos I encounter on a daily basis do not explain it in basic terms. The following video I have attached below provides a simple and to the point demonstration of what is viral marketing and how it uses consumer advocates to spread the [...]

Consumer Generated Media Is Influencing Advertisement Creative

Consumer generated media is influencing advertisement creative. In the video attached below AOL used three famous viral video characters to promote their news section; news.aol.com. The “don’t taze me bro” student, the crying “leave her alone” Britney fan, and Ms. Teen South Carolina star in this video. All three of these characters became famous by [...]