Tag Archives: 1st2c
eBay’s Social Media-Hijacking
1st2c CGM Case Study Ebay’s seller boycott of February 2008 calls attention to the scenario of users turning your own platform against you. Late January 2008 eBay, the iconic online auction powerhouse, announced changes in fees and policy with primarily … Continue reading
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1st2c CGM Report: Wii Triggers Social Commerce
Social Media sees the development of digital consumer-to-consumer trade Social Media is already challenging the hegemony of commercial media, but has it already begun to incubate a challenge (or an opportunity) for commercial trade? This holiday season saw the … Continue reading
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1st2c CGM Report: The Whole Foods Case-Study
The following case study was conducted in September 2007. There’s nothing wrong in a CEO doing his best to promote his brand. It is perfectly logical for a CEO to communicate with his networked market online. It is quite smart … Continue reading
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1st2c CGM Report: Northern Rock – Social Media Becomes People’s Crisis Management Mechanism
No doubt September 13, 2007 will earn itself a moniker. Perhaps it’ll be remembered as the ‘terrifying Thursday’ that saw hundreds of consumers queuing at Northern Rock branches, desperate to withdraw their savings, as Britain’s 5th largest mortgage lender found … Continue reading
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Blu-Ray vs HD-DVD Case Study: Online mind sharing tell the consumer side of “the stalemate” story
Consumer generated media (CGM) is providing marketing professionals tools to better understand consumer mindset and behavior. I have attached below a case study conducted by our senior research officer Ofer Friedman and myself, in which CGM analysis is used to … Continue reading
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