1st2c CGM case-study: Nintendo Wii and The Emergence of Social Commerce

Online commercial platforms such as ebay.com and amazon.com were popular commerce channels for holiday shoppers this Christmas. While the majority of consumers used these online commercial websites a new channel of online consumer commerce began to gain traction.
CGM and Consumer-to-Consumer Commerce

Online forums/message boards were used by consumers to buy and sale items during this Christmas [...]

eBay’s Social Media-Hijacking

1st2c CGM Case Study
Ebay’s seller boycott of February 2008 calls attention to the scenario of users turning your own platform against you.
Late January 2008 eBay, the iconic online auction powerhouse, announced changes in fees and policy with primarily effect on selling.
This policy change probably made good business sense for eBay that probably anticipated [...]

1st2c CGM Report: Wii Triggers Social Commerce

 
Social Media sees the development of digital consumer-to-consumer trade
Social Media is already challenging the hegemony of commercial media, but has it already begun to incubate a challenge (or an opportunity) for commercial trade?
This holiday season saw the age old phenomenon of Social Trade being energized and re-shaped by Social Media has been spotted in the [...]

1st2c CGM Report: The Whole Foods Case-Study

The following case study was conducted in September 2007.
There’s nothing wrong in a CEO doing his best to promote his brand. It is perfectly logical for a CEO to communicate with his networked market online. It is quite smart to do so in those places where your brand and business are discussed.
The unwritten rules of [...]

1st2c CGM Report: Northern Rock – Social Media Becomes People’s Crisis Management Mechanism

No doubt September 13, 2007 will earn itself a moniker. Perhaps it’ll be remembered as the ‘terrifying Thursday’ that saw hundreds of consumers queuing at Northern Rock branches, desperate to withdraw their savings, as Britain’s 5th largest mortgage lender found itself in a liquidity crises. Those six days, in which people queued for hours to [...]

Blu-Ray vs HD-DVD Case Study: Online mind sharing tell the consumer side of “the stalemate” story

Consumer generated media (CGM) is providing marketing professionals tools to better understand consumer mindset and behavior. I have attached below a case study conducted by our senior research officer Ofer Friedman and myself, in which CGM analysis is used to understand consumer behavior and mindset in regards to the high definition format war between blu-ray [...]