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by Martin | January 6, 2008

1st2c CGM Report: The Whole Foods Case-Study

The following case study was conducted in September 2007. There’s nothing wrong in a CEO doing his best to promote his brand. It is perfectly logical for a CEO to communicate with his networked market online. It is quite smart … Continue reading →

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Tagged as 1st2c, brand, cgm, consumer generated media, social media, sock puppeting, whole foods

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