Tag Archives: consumer
1st2c CGM Report: Wii Triggers Social Commerce
Social Media sees the development of digital consumer-to-consumer trade Social Media is already challenging the hegemony of commercial media, but has it already begun to incubate a challenge (or an opportunity) for commercial trade? This holiday season saw the … Continue reading
Filed under Uncategorized
The Consumer Generated Music Video
The early 80′s introduced the music video to the masses via MTV. The music television channel was the first station to offer 24 hour-a-day music videos to the masses. The music industry embraced the music video concept and started … Continue reading
Filed under Uncategorized
1st2c CGM Report: The Michael Vick Case Study
When the publications linking Atlanta Falcons star Michael Vick with alleged illegal dog fighting exploded in the media it wasn’t much of a surprise that, in the age of players standing out as culture heroes and role models, the issue … Continue reading
Filed under Uncategorized
Blu-Ray vs HD-DVD Case Study: Online mind sharing tell the consumer side of “the stalemate” story
Consumer generated media (CGM) is providing marketing professionals tools to better understand consumer mindset and behavior. I have attached below a case study conducted by our senior research officer Ofer Friedman and myself, in which CGM analysis is used to … Continue reading
Filed under Uncategorized
