Social Media sees the development of digital consumer-to-consumer trade
Social Media is already challenging the hegemony of commercial media, but has it already begun to incubate a challenge (or an opportunity) for commercial trade?
This holiday season saw the age old phenomenon of Social Trade being energized and re-shaped by Social Media has been spotted in the [...]
Posts Tagged as ‘consumer’
January 7, 2008
The Consumer Generated Music Video
The early 80’s introduced the music video to the masses via MTV. The music television channel was the first station to offer 24 hour-a-day music videos to the masses. The music industry embraced the music video concept and started pumping videos on a weekly basis. The successful adoption of cable TV by US [...]
December 4, 2007
1st2c CGM Report: The Michael Vick Case Study
When the publications linking Atlanta Falcons star Michael Vick with alleged illegal dog fighting exploded in the media it wasn’t much of a surprise that, in the age of players standing out as culture heroes and role models, the issue will have negative implications for Vick’s reputation.
But the big question for sports industry crisis management [...]
December 1, 2007
Blu-Ray vs HD-DVD Case Study: Online mind sharing tell the consumer side of “the stalemate” story
Consumer generated media (CGM) is providing marketing professionals tools to better understand consumer mindset and behavior. I have attached below a case study conducted by our senior research officer Ofer Friedman and myself, in which CGM analysis is used to understand consumer behavior and mindset in regards to the high definition format war between blu-ray [...]
