eBay’s Social Media-Hijacking

1st2c CGM Case Study
Ebay’s seller boycott of February 2008 calls attention to the scenario of users turning your own platform against you.
Late January 2008 eBay, the iconic online auction powerhouse, announced changes in fees and policy with primarily effect on selling.
This policy change probably made good business sense for eBay that probably anticipated [...]

1st2c CGM Report: Wii Triggers Social Commerce

 
Social Media sees the development of digital consumer-to-consumer trade
Social Media is already challenging the hegemony of commercial media, but has it already begun to incubate a challenge (or an opportunity) for commercial trade?
This holiday season saw the age old phenomenon of Social Trade being energized and re-shaped by Social Media has been spotted in the [...]