Tag Archives: ebay

by | March 6, 2008

eBay’s Social Media-Hijacking

1st2c CGM Case Study Ebay’s seller boycott of February 2008 calls attention to the scenario of users turning your own platform against you. Late January 2008 eBay, the iconic online auction powerhouse, announced changes in fees and policy with primarily … Continue reading →

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by | February 4, 2008

1st2c CGM Report: Wii Triggers Social Commerce

  Social Media sees the development of digital consumer-to-consumer trade Social Media is already challenging the hegemony of commercial media, but has it already begun to incubate a challenge (or an opportunity) for commercial trade? This holiday season saw the … Continue reading →

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