Tag Archives: social media
McFEARsome’s XBox vigilantes: Anatomy of digital mobilization
What digital marketing can learn from a simple case of petty theft that turned to a Social Media driven mass mobilization March 12, 2008. A young web developer returned from a convention to find out that his home … Continue reading
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1st2c CGM Report: Wii Triggers Social Commerce
Social Media sees the development of digital consumer-to-consumer trade Social Media is already challenging the hegemony of commercial media, but has it already begun to incubate a challenge (or an opportunity) for commercial trade? This holiday season saw the … Continue reading
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1st2c CGM Report: The Whole Foods Case-Study
The following case study was conducted in September 2007. There’s nothing wrong in a CEO doing his best to promote his brand. It is perfectly logical for a CEO to communicate with his networked market online. It is quite smart … Continue reading
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