McFEARsome’s XBox vigilantes: Anatomy of digital mobilization

 
What digital marketing can learn from a simple case of petty theft that turned to a Social Media driven mass mobilization                 

 
March 12, 2008. A young web developer returned from a convention to find out that his home was broken into and his Xbox, computer and TV have been stolen. He did notify the police about the [...]

1st2c CGM Report: Wii Triggers Social Commerce

 
Social Media sees the development of digital consumer-to-consumer trade
Social Media is already challenging the hegemony of commercial media, but has it already begun to incubate a challenge (or an opportunity) for commercial trade?
This holiday season saw the age old phenomenon of Social Trade being energized and re-shaped by Social Media has been spotted in the [...]

1st2c CGM Report: The Whole Foods Case-Study

The following case study was conducted in September 2007.
There’s nothing wrong in a CEO doing his best to promote his brand. It is perfectly logical for a CEO to communicate with his networked market online. It is quite smart to do so in those places where your brand and business are discussed.
The unwritten rules of [...]