Posts Tagged as ‘sock puppeting’

January 6, 2008

1st2c CGM Report: The Whole Foods Case-Study

The following case study was conducted in September 2007.
There’s nothing wrong in a CEO doing his best to promote his brand. It is perfectly logical for a CEO to communicate with his networked market online. It is quite smart to do so in those places where your brand and business are discussed.
The unwritten rules of [...]