Consumer Generated Media Is Influencing Advertisement Creative

Consumer generated media is influencing advertisement creative. In the video attached below AOL used three famous viral video characters to promote their news section; news.aol.com. The “don’t taze me bro” student, the crying “leave her alone” Britney fan, and Ms. Teen South Carolina star in this video. All three of these characters became famous by appearing on a video that was distributed online and viewed by millions previous to staring on this commercial.

In todays viral video world anyone can become a star. CGM is not only providing a voice for consumers, it is turning consumers into the new media icons of advertisement creative .

Nice job AOL…… I will definitely take a peek at your news section

Martin Fuchs

CGM analyst/planner

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2 Comments

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2 responses to “Consumer Generated Media Is Influencing Advertisement Creative

  1. You’re right about one thing. New Media Icons are here to stay. I am a new one myself.Soon, everyone is going to get blip’d.

  2. Dan

    If only the agency big wigs would read this article…….ladies and gentelmen welcome to the new era, THE ERA OF CUNSUMER CREATOR

    Thanks Martin

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