Consumer generated media is influencing advertisement creative. In the video attached below AOL used three famous viral video characters to promote their news section; news.aol.com. The “don’t taze me bro” student, the crying “leave her alone” Britney fan, and Ms. Teen South Carolina star in this video. All three of these characters became famous by appearing on a video that was distributed online and viewed by millions previous to staring on this commercial.
In todays viral video world anyone can become a star. CGM is not only providing a voice for consumers, it is turning consumers into the new media icons of advertisement creative .
Nice job AOL…… I will definitely take a peek at your news section
Martin Fuchs
CGM analyst/planner
CGM Trends 